March 3 is Girls' Day in Japan, celebrated with the Hina Matsuri (Doll Festival). The tradition of displaying ornate Hina dolls in homes and public spaces dates back to the Edo Period (1603–1868).

Hina Matsuri is a day dedicated to daughters, as parents pray for their continued health and happiness. Because the festival coincides with the blooming of peach blossoms, it is also affectionately known as Momo no Sekku (Peach Blossom Festival).

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